THE BODEGA

A bodega is a meeting ground before your adventure. A space to meet up with friends to grab your necessities and make new memories. It’s your...

Referred to as

“The Heart of the City”

TEMPLATES AVAILABLE

IN CANVA

Search the template name UNDER “Brand

TEmplates” and Apply to Design

CGM_MoveInDay_2024_Newspaper_22x17

CGM_MoveIn24_FlipBook_v1.0

OTHER TEMPLATES

Banner: CGM_MoveinDay_Campaign_2024_Banner

InstaStory: CGM_MoveinDay_Campaign_2024_InstagramStories_v2.2

Instagram Post: CGM_MoveinDay_Campaign_2024_InstagramPosts_Final

Flyers: CGM_MoveinDay_Campaign_2024_Flyer

Bodega Menu: Digital Bodega Menu

Kit Inclusions

Orders Ship from Benson July 9th

BUILD YOUR

STOREFRONT WITH

BUILD

YOUR

BODEGA

VISIT THE WEBSITE NOW

LIFESTYLE PHOTOS

We have a great variety of Lifestyle Photos to choose from in your Canva Move-In Brand Kit ,

however, we encourage you to explore your local areas and capture what life is like at your community!

Share the incredible Lifestyle Photos you capture this Summer

by adding them to our Cardinal Photo Drive

DRIVE LINK:

LIFESTYLE PHOTOS

Photography

Content Guidelines

Through our choice

of photography and

imagery, we create

a visual story that

celebrates individuality,

diversity, community,

and the style that

defines this campaign.

LIFE HERE IS ALWAYS IN

VOGUE AND ON TREND

To capture the essence of the campaign,

our visuals should feel effortlessly cool

with untouchable confidence, likethe

spirit of NYC or LA street style. Think

shots of diverse students who just

happen to be rocking their most stylish

fit for the day. They’re ready for their

close-up, and they’ve graduated beyond

“smile for the camera” to show off style,

power, and poise.

Imagery that features the campaign

colors — turquoise, red, bright yellow,

and burgundy — can provide a visual

connection, and high-contrast clothing

and backgrounds can make everything

feel more editorial.

READ ALL ABOUT IT

Flash photography creates high

contrast and an editorial feel that

fits right in

Streetwear and street-style

photography inspire mood-board-

ready confidence

Disposable cameras and filters with

grainy imagery put us right in the

right mindset

Confident poses instead of candid

shots make residents feel like the

main character

Campaign

Messaging

CAMPAIGN STYLES

EDITORIAL/MAGAZINE

When you’re shopping a newsstand,

you’ll find gossip mags with fashion

features alongside newspapers and

current events. This campaign honors

all these experiences with big headlines

and structured layouts.

BODEGA SIGN

Nothing compares to the character of

an old-school bodega. This campaign

represents that neighborhood staple

with bold, shapely fonts and hand-

painted starbursts. These signs give a

modern twist to a classic character.

FREESTYLE

Just like our campaign, remember to

always do you. Get creative within the

theme, and use these guidelines and

provided assets to make something new.

EVENTS &

ON-SITE

ACTIVATION

Utilize the bodega pop up & panels to have a "One Stop Shop" opened up in the leasing office for residents to grab detergent, hand sanitizer, room sprays, gum, snacks, drinks!

MOVE-IN Day

Bodega tiktok always has videos of people making iced coffee. Follow this trend by having an iced coffee bar set up with flavor syrup, cold foam, toppings.

CREATE LOCAL

BRAND SPONSORSHIPS

When you think "bodega", there’s typically munchies, greasy foods, guilty pleasures. Foods like a wrapped hot dogs or walking taco style (flamin hot cheetos with cheese sauce/toppings) or sweet treats like deep fried oreos, ice cream sundaes, and milk shakes will work great at our Bodega Pop Up.

Cardinal is partnering with Recess again to offer the Back to College Program. We are in the process of securing sponsors to provide items for your move-in day. We will have more details on your sponsors in the next couple of weeks!

Food bars: Grilled Cheese Bar, Late Night Cereal Bar, Pickle Bar, French Fry Bar. The ideas are endless!

In the meantime, this Summer is a great time for your community to start reaching out to local shops to promote your move-in day! Here are some sponsorship opportunities communities have executed in the past.

Create a flower stand residents can build a center piece for their new room/common area.

Use the community news papers + local newspapers to make vision boards or framed art for their new apartment.

Domino’s Pizza Tent for residents to grab and go

Insomnia Cookies: Donated individually wrapped cookies to pass out

Kona Ice Food Truck

Local Restaurant Coupons

Etsy Creator Pop-Up Shop

CREATE QR’S For

MOVE-IN DAY

Key Pickup Form

UNIT Condition Form

Oops Form

Welcome home! Please sign this form to acknowledge that you are picking up your keys and clickers (if applicable).

Please complete within 48 hours. Notate the current condition of the apartment in order to avoid any additional charges upon move-out.

We strive to ensure your unit is in the best condition! In the event that we missed something, please fill out this maintenance form.

REcommended Site: QR CODE GENERATOR

CONTINUING

THE CAMPAIGN

This year’s campaign invites residents to write their own story and

express their individuality. It’s all about confidence, excitement, and new

experiences. And that’s exactly what we can carry on all year long —

from today to spring renewal and all the way through turn.

Set out to welcome residents and make sure they have everything

they need for a positive experience, give them shout-outs or treats for

birthdays and finals weeks, and do what you can to make them feel

seen. They are on the front page, after all.